Description

Government Relations University

ASCE’s GRII Team has shared experiences in federal, state, and local government advocacy, public and media relations, grassroots advocacy and the development of reports that inform key decision makers and the public at large. his program will help guide your section or branch to expand ASCE’s government relations presence at the local and state levels; determine the best method to communicate with policymakers to achieve a desired outcome; build a persuasive narrative to influence lawmakers – storytelling for advocacy; and apply basic lobbying/advocacy strategies to elevate the Society’s position.

Public Relations University

Public Relations University offers sections and branches an interactive workshop as an introduction to public relations and a how-to for working with the media. The training prepares ASCE members to successfully promote the profession to the media by covering topics including public affairs, the importance of messaging, how to interview with a reporter, and the principles of communication. After completing this workshop, participants will be able to:

• Identify when an event/activity is newsworthy and how to champion it to news sources.
• Engage a reporter with confidence to deliver ASCE’s message clearly and concise.
• Use the basic principles of communication to successfully promote the profession and advocate for infrastructure needs.
• Follow and communicate ASCE’s media relations protocol.

Speaker: Kevin Longley (Director, Media Relations & Public Affairs, American Society of Civil Engineers)

Kevin Longley is the Director of Media Relations and Public Affairs at the American Society of Civil Engineers (ASCE), driving ASCE’s relationships with the media and generating public interest in the Society’s activities, including ASCE’s Infrastructure Report Card and the Bridging the Gap economic series. Kevin and the media relations team serve as a resource for ASCE members looking to engage with the media and work on public speaking tactics to better amplify their messages and advocate for civil engineering issues. Prior to ASCE, Kevin was a producer for Sirius XM Radio’s Fantasy Sports and NASCAR channels in Washington, D.C. He has also been a freelance reporter and assisted with show operations for Arizona PBS. Kevin holds a bachelor’s degree in journalism and mass communication from Arizona State University’s Walter Cronkite School of Journalism.

Qualifies for 1 PDH. Certificates to be sent to the Registrant’s Email provided below after the webinar.

Register